L’Oréal’s brand portfolio Essay

1.Review LOreals brand portfolio. What role have target marketing, smart acquisitions, and R&D played in growing those brands? The success of LOreal is a result of tactical prime(prenominal) of markets, targeting them wisely, thorough research and development and smart acquisitions. It is one and only(a) of the leading cosmetic companies in the global market. all over the years it has created a successful brand value and expertise in the field of cosmetic and bang products. Targeting the market was one of the factors that play pivotal role in LOreal success, the company targeted the audience with products as per their requirements, like, in Japan they marketed mascaras specially designed and volume as per the requirement of Japanese women. Acquisition of local anaesthetic beauty companies like Soft Sheen Products and Carson Products helped them to eliminate competition and also gain huge cyberspace in U.S. and African Markets. LOreal spends 3% of its annual sales in research an d development with 14 research centers somewhat the world. Clear concepts about the different skin and hair and their different needs around the world helped them to design diverse products for all.2.Who ar LOreals greatest competitors? Local,global, or both? why? The major competitors for LOreal are companies like, Lakme, LVMH Moet Hennessey Louis Vuitton, Estee Lauder and Chanel etc. The skin care, makeup, fragrance and hair care businesses are characterized by intense competition over the world. As each company products are close substitutes to one another.3.What has been the key to successful local product launches such as Maybellines Wondercurl in Japan? The look and eyelashes of the women in the Western Asia is different. They have small eyes and their lashes are short and straight. Thus, when the R&D aggroup of LOreal companies came up with the idea of Wonder curl Mascara, it became a instant success. 4.Whats next for LOreal on a global level? If you wereCEO, how would yo u sustain the companys global leadership? LOreal is already a successful brand in the global market. Its success is seen especially in the areas of constitution and hair product, and not in the skin care. It is now required to come-up with different skin care products for people. Also, the terms factors have to be kept in mind. Most brands are distributing their products at a likely cost. LOreal can achievesuccess in the middle-class people by setting a reasonable price for them.