Internal Analysis

06 Internal Analysis In this part, the report will briefly illustrate the result from analysing the internal environment of CEMEX by release chain analysis and resources and competences framework and VRIO model. 6. 1 Value Chain Analysis Activities Resources CompetenciesPrimaryActivities Supply chain management * Good relationships with products suppliers and transportation companies Operations Internal bearing Import products from Vietnam statistical distribution Indirectly wholesalers, retailers Stylist packaging * Knowledgeable salespersons cut-rate sales and marketing Advertising campaigns focus mainly on B2B websites and trade fair efficacious marketing strategy to differentiate from competitors Service Good relationships with suppliers of different products in Vietnam. Support team for developing new products and help wholesalers to finding new suppliers for another(prenominal) products in Vietnam, India SupportActivities Product R&D, Technology and system devel opment Market Research and developing new design. Rights to copyrights and patents of weaving and designs of carpets/rugs Human Resources Management 10 employees * handsome executive team * Highly skilled employees According to threshold/distinctive resources and competencies framework, the defined resources and competencies can be categorized as following doorsill resources Distribution system Opponents suppliers Internal design Research and development team Threshold resources Distribution system Opponents suppliers Internal design Research and development team Threshold competences * Knowledgeable and enthusiastic staff, especially salespersons Effective and trusted wholesalers/importers Threshold competences Knowledgeable and enthusiastic staff, especially salespersons Effective and trusted wholesalers/importers characteristic resources refined managing team Sale and marketing team Strong cash position Distinctive resources Excellent managing team Sal e and marketing team Strong cash position Distinctive competences Strong brand name Customer commitment Good quality and competitory price products Distinctive competences Strong brand name Customer loyalty Good quality and competitive price products . 2 VRIO Framework Resource/ competency Valuable? Rare? Difficult to imitate? Exploitable? Competitive implication Excellent managing team Yes Yes Yes Yes Sustained competitive advantage Distribution system to wholesalers/retailers Yes No No Yes Competitive Parity Brand/name Yes Yes No Yes Temporary competitive advantage Sales and marketing team Yes Yes No Yes Temporary competitive advantage Customer loyalty Yes Yes Yes Yes Sustained competitive advantage